UX Week / Andrew Crow / In-house design teams

Andrew Crow, Adaptive Path
In-house design teams: the sole of your organization, Zappos case study

In-house design teams are our users
But they face challenges ( politics, unclear definitions,

3 things that challenge in-house teams and keep them from doing best work
- don't have the resources to do what management is asking us to do
- don't have the skills to do the things we're asked to do
- you're going to tell my boss the same thing we've been trying to tell them for months but for some reason they'll believe you.

Zappos core values:
Deliver Wow through service
Embrace & drive change
Create fun and a little weirdness
Pursue growth and learning
Do more with less

1) Time. And realistic priorities.
What's important for the end user?
What's important for the business?

Design has a seat at the table in project planning
I'm going to need this this and this. And I'm going to need this and this from you to be effective.

Executive support: our sword & shield. We need it. Otherwise we will fail. Pull them onboard.

2) Skills. Training & hiring.

3) Credibility. Credibility comes from trust which is based on positive experiences that stem from opportunities to show value.

Find something in your office that doesn't have a good user experience and fix it. And leave a little note, "This fix brought to you by the user experience team."

Know your audience.

Build ***complete*** experiences.
Web plus One.

Continually look for opportunities to showcase value by taking on projects outside your space, cross training others


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Posted via email from Pete's posterous

2 comments:

Hune Kasprov said...
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Hune Kasprov said...

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