UX Week / Andrew Crow / In-house design teams

Andrew Crow, Adaptive Path
In-house design teams: the sole of your organization, Zappos case study

In-house design teams are our users
But they face challenges ( politics, unclear definitions,

3 things that challenge in-house teams and keep them from doing best work
- don't have the resources to do what management is asking us to do
- don't have the skills to do the things we're asked to do
- you're going to tell my boss the same thing we've been trying to tell them for months but for some reason they'll believe you.

Zappos core values:
Deliver Wow through service
Embrace & drive change
Create fun and a little weirdness
Pursue growth and learning
Do more with less

1) Time. And realistic priorities.
What's important for the end user?
What's important for the business?

Design has a seat at the table in project planning
I'm going to need this this and this. And I'm going to need this and this from you to be effective.

Executive support: our sword & shield. We need it. Otherwise we will fail. Pull them onboard.

2) Skills. Training & hiring.

3) Credibility. Credibility comes from trust which is based on positive experiences that stem from opportunities to show value.

Find something in your office that doesn't have a good user experience and fix it. And leave a little note, "This fix brought to you by the user experience team."

Know your audience.

Build ***complete*** experiences.
Web plus One.

Continually look for opportunities to showcase value by taking on projects outside your space, cross training others

Sent from my iPad

Posted via email from Pete's posterous


Hune Kasprov said...
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Hune Kasprov said...

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