Third-Party Email Sign-Up Done Right 08/17/2010

I'm not a fan of partner and third-party emails. It's not that I don't believe they can be effective; it's just that most marketers go about it all wrong. Many marketers:


  •       Don't ask, they assume.
  •        Don't provide options.
  •        Don't make the sign-up process clear.
  •        Don't set expectations.


    I have some good news. I recently opted in to receive emails from CafePress after purchasing a T-shirt on their site. After hitting submit, I was redirected to this landing page [click image to enlarge]:

    Cafe Press

    Right out of the gate, I love it. Thinking about what most marketers do wrong, CafePress got nearly all of it "right."

  • Posted via email from Pete's posterous

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