Third-Party Email Sign-Up Done Right 08/17/2010

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=133964&utm_medium=ArgyleSocial&utm_source=twitter

I'm not a fan of partner and third-party emails. It's not that I don't believe they can be effective; it's just that most marketers go about it all wrong. Many marketers:

 

      Don't ask, they assume.

       Don't provide options.

       Don't make the sign-up process clear.

       Don't set expectations.

 

I have some good news. I recently opted in to receive emails from CafePress after purchasing a T-shirt on their site. After hitting submit, I was redirected to this landing page [click image to enlarge]:

Right out of the gate, I love it. Thinking about what most marketers do wrong, CafePress got nearly all of it "right."

Posted via email from Pete's posterous