Death of The Document - CIO Central - CIO Network - Forbes


Excerpt:

The document as we know it — static and one-sided — has disappeared.

Documents today are no longer stand-still and no longer offer only one view. The old model doesn’t work for today’s social and always-connected business. Business communication has evolved to become more fluid, dynamic and collaborative and is now an integral part of business processes. And the concept of a document (whether that be text, spreadsheet, presentation or a hybrid approach) is still one of the critical outputs of many businesses.

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SXSW2011: Shaping Strategies. Aka. Creating New Markets of Wealth Creation

Shaping the Future in Small Moves, Smartly Made
Speaker: John Hagel - Shaping Strategies, Edgeperspectives.com
@jhagel, #shape

Earth-shattering messages aren't always delivered by dramatic, powerful speakers.  In this case, John Hagel arrived with a whisper -- literally, the room mic wasn't working.  But an hour later, he left me stunned with a complete reshaping of of how to build markets and bring about ecosystem level change.

Here are my session notes:

Ultimately, what a shaper does is flip perceptions of risk & reward.
  • Magnify perception of reward
  • Minimize perception of risk
  • Motivate people to join the movement: shaping initiatives
What are the common elements of a shaping strategy?

1) Shaping View: Longterm view of the market and industry.  Longer, broad, not just 1 company... 10-20 years.  View of the future, not of the company. Really compelling-- it's going to happen! Increase perception of enormous reward, discount risk, little uncertaintly of it not happening.  Opportunity here for many players.  Are you going to play, or stand on sidelines?

Deeply understanding what the Longterm play here.

2) Shaping Platform: Economic: Reduce investment required to play, accelerate return of financial investment.  Moderate investment returns revenue quickly.  

Rapidly deploy.  Most platform released rudimentary.  Fleshed in over time.  Don't gold plate the platform.  Launch early, launch fast, with the necessary basics.

Create platform where there are many niches, many players can join without going head to head.

Create environment where all the participants are learning quickly from each other. Enough reward in the market that lots of people can benefit.
Greatest failure: not understanding the motivations of other participants.

3) Shaping Acts & Assets: Commitment to see this through assets and convictions, despite neigh sayers.  Building credibility through wins and alliances.  Put money where mouth is.

Network effect; increasing returns.  The hardest part of any network is the early days.  How do you quickly get critical mass?

Opportunity for today:
Cloud: 20 yrs from now, what the cloud will look like
Personal Data Ecosystems: Here's what this looks like
Social Networks: let people learn and drive performance enhancement with each other.

Biggest requirement: 
Think beyond your 1 company
What are the motivations of the other companies and what will cause them to invest aggressively?

Shape or be shaped.

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SXSW2011: Behavioral Change

These are my notes from Aza Raskin's "Behavioral Change Checklist" talk at SXSW 2011.  
Despite the overwhelming buzz around the SCVNGR's "Game Layer", I thought Aza had easily the strongest, most influential talk of SXSW. 

Formerly the creative lead of Firefox, Aza is now focused on bringing behavioral change to healthcare via Massive Health.  You can follow him on Twitter @azaaza.

Bonus: I had the chance to chat with BJ Fogg face-to-face both before and after this session.  Many of us would consider BJ Fogg to be *THE* godfather of behavioral change.

Behavioral change checklist:

The one secret to changing behavior:
Feedback Loops! -- Giving people immediate feedback on their actions
Examples:
  • FourSquare: Check in and get little badges ( get something back immediately)
  • Twitter: People reply
  • WoW: Get integer bigger; control that integer
Proofponts:
  • Amazon: for every 20ms increase in speed of loading of site (sub human reaction time), increase sales by 1%.  Why?  People would search a little more, iterate a little faster.
  • Google reduce page load from .9sec to .5sec ==> 20% increase in revenue from ad sales.

Deep Dive Examples: 

Obesity: Mom, nurse practitioner: Why is she overweight?  
  • Lack of a feedback loop.
  • Cake: great mouthfeel, gives joy.  Immediate positive dopamine hit.
  • But the negative consequences doesn't come for weeks and months.  It's a feedback problem!
  • Your body isn't set up to positively reward good behavior.
  • Broken feedback loop: People are bad at understanding how the things they do today effect their body later.
Prius: Realtime feedback on miles per gallon on dashboard
  • Causes whole new sport of hyper milers, who go through yellow lights, don't stop at stop signs, coast all just to increase a number: "just an integer".
  • It's not even a game.  There are no gamification here, just feedback.
  • People's brains turn feedback into games for you.
BMW: put miles per gallon in even more prominent spot and people would crash.
  • For just a feedback loop, just an integer, people are willing to put themselves in mortal danger.
  • We're not rational creatures.  Can we design for that?

Cog sci principles:
Time discounting: you value the enjoyment you have now different than you value the enjoyment you have in the future.  Live in the present.  Eg: Mail in rebate, smokers.
  • Writing your meals down will cause you to lose weight. (No need to count calories, etc)
  • Defeat your own selective memory.
  • Need to trick you future self.

How to deal with procrastination?

Break the Feedback Loop
Great Firewall of China: Trying to access BBC - China doesn't block to sometimes it works, most of the time it works very slowly, sometimes it doesn't load.
You start getting annoyed not at the Great Firewall of China but at the BBC, like it's far away
If you block somebody from doing something, make it taboo, they'll resist and everybody does it
But if you just make it merely annoying, people won't make the effort.  Cake in front of you vs. cake 3 blocks away.
People want instant gratification.  If not instant, then power drops dramatically.

Facebook Productivity Filter (experiment)
Set up Facebook filter:
    • 1st time you go, loads immediately.
    • Afterwards, runs increasingly, randomly slower
    • 4th-5th time, takes 8-9 seconds to load, very frustrating
But turning off the filter takes way more time than waiting 8-9 seconds to wait for Facebook to come up.
So you just wait for it.  After a while, you just don't want to wait for Facebook anymore.  It's so annoying!
  • This is what happens when you break the Feedback loop.  When you stop the dopamine hit.

Delayed gratification

IQ is bad metric for future success
Best predictor (high correlation with future success): Test for Delayed Gratification
Marshmallow test with kids: Eat it now, that's fine.  But if it's still there when I come back, you get 2 marshmallows!
Rational answer: wait a few minutes.

If we as designers were trying to make it easier for these kids, how would we solve that?
  1. Social feedback loop: Video feed of other kids trying to solve the problem at the same time: Competition & benchmarking
  2. Tracking progress: Something that gives you extra points every 5 seconds you don't eat it
Random Rewards
  • Random rewards give you 2-3X dopamine kick than with regular rewards
  • This explains why email is so exciting.  If you batch emails one every 30 minutes, much less amusing
  • Application: If I were a soft drink manufacturer: When you're drinking Coke, for every random 10 sips, we give you a spike of super Coke syrup.  You're going to sit there sitting away, wondering when you're going to get the kick.  And it'll taste much better than if someone just gave it to you.  Such is the Power of anticipation.
Feedback loops change people's behavior

Health care Applications: 

Heart Disease, Diabetes, Hypertension - you get no immediate feedback that anything bad is happening to your body.  Instead, you have positive feedback in the wrong direction -- the bad stuff tastes really good!

How can we hack the body's natural feedback loop?
==> How can we give a little bit of dopamine as a reward for *NOT* doing bad behavior?

Finishing your antibiotics, finishing your medications - Example: ugly splotch on your finger until you finish your antibiotics

Next iPod is going to be dentures, why?
  • Little sensor in your teeth: counts your chewing, can tell the difference between pasta, hamburgers, etc.
  • Tells your mom if you chew too much, posts online to your community
  • Little magnets so if you chew too much, it becomes harder to chew
  • 2 leaderboards on chew activity
Not enough to present an integer:
But data's got to be presented in a way that makes sense: gives meaning.  Causes the dopamine kick.
Data ==> Meaning ==> Actionability

Summary

Stop a behavior: Break the dopamine kick!
Start or sustain a behavior: Create a dopamine kick!

How do you create a dopamine kick for something that today is delayed gratification.
Dopamine hit everytime
  • You take a walk, get some exercise
  • Eat healthy food
Don't depend on education and power of will, create a feedback loop!

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D-I-S-R-E-S-P-E-C-T, that’s What Mark Z Means to Me - She Negotiates - And changes everything... - Forbes

Excerpt:

I’ve been saying that people sue for justice, not money, for so many years with so little affect that you’ll have to forgive me my current obsession with the best example to come down the pike ever. But you don’t have to trust me, or your own over-Winklevossed ears.

The social scientists who study these things say that the way in which we respond to adversity “often reflects the fact that [our] prestige or status has been threatened more than the fact that [our] purchasing power has been diminished.” Miller,Disrespect and the Experience of Injustice, Annual Review of Psychology (2002). In other words, the CEO of Apple, a couple of rich twenty-somethings, and most of the other kids on the block will retaliate when they’ve been disrespected.

The research also shows that IBM is unlikely to recommend suit against Hewlett-Packard if it believes the competition is treating it with respect. Although this is particularly true of fiduciary and special relationships such as lawyer-client and business partnerships of all kinds, it also applies to arm’s length business transactions.

Every commercial interaction, we are told, “represents a social exchange and every form of social behavior represents a resource.” People’s satisfaction with the outcome of a commercial transaction therefore “depends highly, and often primarily, on their perception of the fairness of those outcomes.”


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The Japanese Quake, Pearl Harbor, Karmic Payback And Cognitive Biases - She Negotiates - And changes everything... - Forbes

Excerpt:

Social scientists have discovered something fundamental about the way we explain the behavior of others. When other people’s behavior causes us harm, we tend to assume that they intended to hurt us. And when we seethem harmed, our first instinct is to blame the victim.

Let’s move the problem closer to home. If our husband’s late arrival from work prevents us from joining our long-scheduled girls night out,we reflexively blame his delay on envy, selfishness or anger. Our spouse, on the other hand, will assume just the opposite – that his late arrival has nothing whatsoever to do with bad faith or ill intention, but to external factors beyond his control – traffic in Los Angeles, a hurricane warning in  Biloxi or a blizzard in New York City.

Though both spouses might be partially right, the perceived wrong-doer will always mistake his behavior as being more influenced by circumstance than intent and the victim will always exaggerate the degree to which the perpetrator’s behavior is motivated by ill-will. If it’s his fault, we have some hope that it will not happen again because we can punish him (sulking works) for being late.

If we see people suffering as the result of a cataclysmic natural disaster, we protect our own peace of mind by ascribing their misfortune to something they did wrong. It won’t happen here in California, we think, even though we too live on the Pacific ring of fire, because they brought it on themselves.

We’re good.

They’re bad.

It can’t happen here.


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Interactive Sketching Notation

http://www.linowski.ca/sketching

Excerpt:

Interactive Sketching Notation 

screenshotThe interactive sketching notation is an emerging visual language which affords the representation of interface states and event-based user actions. Through a few simple and standardized rules, what the user sees (drawn in greys and blacks) and does (drawn in red) are unified into a coherent sketching system. This unification of both interface and use, intends to enable designers to tell more powerful stories of interaction. 

iconDownload the latest v1.0 
Version: 1.0 - January 2011
Creative Commons License
Interactive Sketching Notation by Jakub Linowski is licensed under a Creative Commons Attribution-Share Alike 2.5 Canada License.

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Google Latitude Late to the Coupon Party?

Excerpt:

Google Latitude, the search giant’s location-sharing mobile app, is launching checkin offers nationwide, giving users the ability to unlock discounts with a handful of launch partners.

Much like Foursquare and Facebook, Latitude now reveals different offers if a user checks in to locations hosting a Latitude deal. However, Googleadds a twist to the traditional checkin offer with its “status” system. Offers such as 20% off at American Eagle Outfitters can only be unlocked with statuses such as Regular, VIP or Guru, although these titles are customizable by Google’s partners. They are acquired by checking in to a specific place multiple times.

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Bing Toolbar & SmartPrint Ad

More Big Picture Interface Design Books: a Books bag by Casey Krub | Bagcheck

500 Startups plans a fund that’s all about designers | VentureBeat


Excerpt:

Enrique Allen, the firm’s designer and the founder of its accelerator program, announced The Designer Fund today at 500 Startups’ first Demo Day. He noted that many successful startups — including YouTube, Tumblr, Android, and Flickr — were founded by designers. That’s not surprising, he said, since designers have “a deep understanding of people’s real problems” and are “paid really well to make what people really want,” compared to many startups that “fail because they make what people don’t want.”

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500 Startups plans a fund that’s all about designers | VentureBeat


Excerpt:

Enrique Allen, the firm’s designer and the founder of its accelerator program, announced The Designer Fund today at 500 Startups’ first Demo Day. He noted that many successful startups — including YouTube, Tumblr, Android, and Flickr — were founded by designers. That’s not surprising, he said, since designers have “a deep understanding of people’s real problems” and are “paid really well to make what people really want,” compared to many startups that “fail because they make what people don’t want.”

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500 Startups plans a fund that’s all about designers | VentureBeat


Excerpt:

Enrique Allen, the firm’s designer and the founder of its accelerator program, announced The Designer Fund today at 500 Startups’ first Demo Day. He noted that many successful startups — including YouTube, Tumblr, Android, and Flickr — were founded by designers. That’s not surprising, he said, since designers have “a deep understanding of people’s real problems” and are “paid really well to make what people really want,” compared to many startups that “fail because they make what people don’t want.”

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iPad 2 as PC replacement


Excerpt:

I came to the iPad 2 with a clean slate (pun intended), having only very briefly used the original iPad in store displays. I sort of knew what to expect from the iPad from using my iPhone 4 (or so I thought); it'd be the same experience, but faster and on a bigger screen. Once again, I was wrong, and pleasantly so. The iPad 2 is far more than just a scaled-up version of a smaller device. It feels like this is what Apple was aiming for all along, and the iPhone was just a stepping stone.

After using my iPad 2 for a few days, I already consider it indispensable. Going back to using the iPhone feels like peering through a keyhole into a diorama version of the world after using the iPad, and using a Mac feels simultaneously more flexible and more limited. I can switch between tasks more easily on my Mac, and for now, typing on a physical keyboard is still more comfortable. However, the fact that only one thing happens on-screen at a time on the iPad actually helps me a lot with my focus, and it's also part of the almost mystical allure of the device.

The iPhone is a great device in its own right, but at no point while using it did the device itself disappear. I was always watching videos, browsing the internet or playing games on a tiny box. That's not the case with the iPad, and using it has reminded me of the way Bruce Lee talked about how water flows and adapts to whatever container holds it:

"Empty your mind, be formless, shapeless -- like water. Now you put water into a cup, it becomes the cup, you put water into a bottle, it becomes the bottle, you put it in a teapot, it becomes the teapot." It's the same thing with the iPad. Launch Safari, and you're not holding a device that shows the internet -- you're holding the internet itself. Launch Pages, and your iPad becomes a word processor. Launch Flipboard, and the iPad transforms into a magazine. Launch iBooks, and your iPad is now a book. The edges of the device itself fall away, and the iPad simply becomes whatever you tell it to become.

It's a phenomenon I've read about, but experiencing it for myself has brought the joy back into computing for me. It's been a long time since the simple act of discovering new things brought a smile to my face when using a computer; honestly, the last time I remember feeling this truly connected with a device was the first time I used a Mac, in 1989. The same "a-ha!" cognitive gelling that happened the first time I double-clicked an icon to launch an app rather than having to type in an arcane string of characters happens again every time I find out what this deceptively simple touchscreen device is capable of.


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