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"For Geoff, the experience was extremely important. It was one of the first times he'd taken a bold stand for his beliefs.
"It was a cool defining moment for me," says the leader of the popular roots-rock band, Geoff Moore & the Distance.
Sharing, borrowing goes hi-tech online http://abclocal.go.com/kabc/story?section=news/consumer&id=7665643
LOS ANGELES (KABC) -- Sharing is one of the first lessons we learn as children, but lending things like toys and books isn't just child's play anymore.
These days, penny pinched consumers are taking sharing to the Web and trading anything and everything - even their set of wheels.
From books and electronic gadgets to appliances and more, borrowing has gone high-tech. On sites like sharesomesugar.com, neighborrow.com, frenting.com or neighborgoods.net, you can post and share items you own and borrow things that you need, all from others in your area.
"Tools, airbeds, the list is really endless. Someone listed their car even," said Adam Berk of neighborrow.com.
Think of each site as a match-making service. Consumer psychologist Matt Wallaert said temporary ownership is a hot trend.
"A lot of people are feeling the pinch of not having enough money right now and so they're turning to borrowing, particularly for more expensive items," said Wallaert.
By borrowing just once, Wallaert said you can save tens of hundreds of dollars, sometimes even thousands, depending on the item.
Keara Schwartz, the creator of sharesomesugar.com, said the sites also give users the chance to go green.
"It's environmentally friendly to be more resourceful and to not buy as many items," said Schwartz.
Each site works a bit differently but the basic idea is the same. Simply search for the item you are looking for based on where you live. Some sites allow you to search by zip code while others require you to form local groups and share among those you've invited in to your circle.
Borrowing Goes High-Tech With 'Sharing' Websiteshttp://cbs2chicago.com/consumer/sharing.borrowing.online.2.1916480.html
The eco-leasing lifestyle doesn’t stop at car sharing: check out the following eco-TRANSUMER services, that also tie in with the aforementioned auction culture:
We've seen quite a pick up in interest in using bikes as a form of daily transportation. First, it was due to rising gas prices. But even as gas prices begin to sink, interest has remained. Why? People are increasingly aware of the environmental impact of driving, as well as the money-saving potential and health perks of bike riding. Bike sharing programs help make riding around easier for someone who doesn't have the space or desire to buy a bike for themselves, buy allowing users to "rent" bikes that can be picked up and dropped off at locations throughout a city. Need to run a quick errand but took the subway to work? No problem. Bike-sharing programs are already big in Paris and other European cities, and are beginning to catch on in the States, too. Washington, D.C.'s bike-sharing program has been a hit, for example, and college campuses across the country are having success with bike sharing, too.
Once I started thinking about sharing, I started seeing it everywhere. It’s the central theme to both the bartering and the Urban Foraging movements. And it’s nothing new. After all, there have always been co-ops, swap meets, and carpools, but there also seems to have been an explosion this past year. And the rise of social networking is making it easier than ever to share.
I think this trend is sparked partly by us coming up against the wall of our economic system’s vast limitations and partly by the realization that we can’t just keep consuming and growing the economy and not consume and grow ourselves right out of existence.
Maybe we can look at the economic and environmental problems we are in the midst of as an opportunity to redirect selfishness and as an impetus for turning our individualistic society around.
To that end, here’s a rundown of 15 of the coolest sharing concepts and resources I’ve found to inspire you:
Recently launched is Shareable, a network of people committed to making life shareable. From the about page: “We cover the people, places, and projects that are bringing a shareable world to life. And share tools and tips to help you make a shareable world real in your life.”
Coworking: In which a group of people share an office space and all the amenities like printers, tea, tables, chairs, but have their own workspace. Some are permanent and some are drop-in based. Here’s a sort of coworking clearinghouse and The Coworking Institute.
Software: From Linux to open office, open source electronic resources are created by users for users.
Yard sharing: Don’t have time to garden but would like the benefits? Share your yard with a neighbor or neighbors. Hyperlocavore and Sharing Backyards are both sites that help people find and link up with others who want to start yard sharing in their communities.
Childcare: From organized co-op preschools to informal neighborhood babysitting co-ops, people all over are sharing the responsibilities of raising children. Because after all, it does take a village. Here’s a site to help you get started.
Stores and Farms: Here’s a directory of cooperative stores and buying clubs. CSAs have been around for a while and they are a form of sharing. Many of the earlier ones required members to work some hours on the farm. Then there’s cowpooling, in which you buy a whole cow with your neighbor. It’s green because the whole animal gets used, not just the prime cuts you find in the grocery store.
Cohousing: Cohousing is often like other housing, where everyone has their own private space, but the residents all consciously choose to share public space, meals, childcare, activities, or whatever they decide. This cohousing website is for people who are in cohousing or want to be in cohousing to help them share information and resources.
Cars: Having a car when you need it and not having it when you don’t is the beauty of car sharing. There are many types of car shares from informal, free and community- or neighborhood-based to businesses like Zipcar and City Car Share. Here’s a page with listings in each city.
Bikes: Popular in Europe, the idea is catching on here with varying levels of success. Shocker! Sometimes the bikes get stolen. The Bike Sharing Blog compiles information on bike sharing from everywhere.
Travel: Like to travel, but lack the money for a hotel? Or have the money, but would rather see the “real country”? Try Couchsurfing.org.
Seeds: Preserving biological diversity and making friends are two benefits of seed swapping. You could easily save seeds among friends and neighbors. There’s an informal neighborhood seed swap that sometimes sets up at my local farmers’ market.
Homesharing: Different from cohousing, this concept is for seniors to connect with one another and share houses, resources and companies. Kind of like roommates for the older set.
Skill Sharing: Brooklyn Skill Share is a network of people sharing knowledge. Another knowledge sharing organization, Bike Kitchens are places where people can go to learn to fix their own bikes and share tools.
Dinner: Frugal Foodies are loosely organized, rotating groups of people that cook dinner together once a week.
Borrowing: Neighborrow facilitates borrowing of tools, books and other household items among neighbors.
We do this in an informal way, since we share a lawnmower with our friends. We got the lawn with the house and didn’t want it and we got the lawnmower for free from a relative. Why buy a lawnmower for a lawn we don’t want and why make our friends do the same? So we share (at least until we can transform it all into an edible landscape).
We also share a car in our household among two and we belong to a grocery co-op that requires us to work 2 1/2 hours per month.
What kind of sharing are you involved in? What’s out there in your neck of the woods that I missed? Please share your information in the comments below.
In tough economic times, it can make sense for consumers to be both transumers—eschewing the burdens of ownership in favour of shorter-term privileges—and sellsumers, making the most of what assets they do own. Aiming to facilitate both is NeighborGoods, a brand-new site that helps consumers borrow, lend, rent, sell and buy stuff in their community.
Focusing for now on Southern California, NeighborGoods is an online community that lets consumers save and earn money by sharing with their neighbours and friends any of the assorted tools, ladders and other things they use only occasionally. Users of the site, which just launched into beta, can decide how they want to share their stuff. They can allow their friends to borrow an item for free while charging others a rental fee, for example, or they can decide to make the item available only to friends. NeighborGoods helps facilitate transactions with a reservation calendar, automated reminders, wish-list alerts and private messaging. It also tracks and shares the transaction history of each member. Neighbours can rate each other and even flag another member's account if something goes wrong. Borrowing and lending items on NeighborGoods is free of charge. Members who want to earn money by renting or selling items must have a Pro account—currently free, but ultimately by paid subscription.
Besides the obvious financial advantages for those involved, of course, sharing tools and equipment—much like cars, bikes and boats—has distinct eco-benefits as well, minimizing the redundant things so many households typically buy. Looks like another sharing-enabled win-win-win—for borrowers, owners and the planet—and one to be emulated in communities around the world! (Related: Neighbourhood approach to renewable energy.)
The Roots of Tool Sharing: http://toolsharing.com/index.php
The Chicago Tribune runs an AP wire story on the new-found social trend that it's OK to share expensive, single use objects like wood chippers in your neighborhood - or cake pans.At the library in Galesburg, Ill., a dozen cake pans shaped like hearts, dinosaurs or footballs sit behind the counter, available for checkout. Karen Marple, the children's librarian, keeps track of the pans, which she buys on sale or at yard sales for library cardholders to share. "They don't want to spend so much money on a cake pan that they're going to use one time," Marple said. "It's free. It's economics."
Elsewhere around the country, dozens of municipalities and nonprofit groups have community tool sheds, where citizens can borrow hand or power tools for projects.
Individualistic attitudes worked fine until the economic downturn, Ferrell said. Now, he said, "the stigma you might have witnessed for reusing things has been reimagined as a rediscovery of American values."
"Sharing only means that you have to buy less and I have to buy less," Ferrell said. "Sharing also knits communities together. Sharing is good for social life."
"Digg is going social in the most radical way possible. Today, Digg is a list of stories in descending popularity that were submitted by users (or, often as not, the publications themselves), and when you go to Digg.com, that's what you see: a list of stories. The new Digg won't look anything like that. Instead, it'll tap into your other social streams, figure out what you like, and present those stories to you in a personalized homepage. And since you can pick tags that interest you ("green," "design," "Apple"), Digg will have a pretty good idea what you like. That homepage, by the way, is what you'll see when you go to Digg.com--there'll still be a link for popular stories over in a corner somewhere, but popularity is taking a backseat to personalization.
"If you want to take advantage of this new personalization, you'll have to give Digg access to your Facebook feed through Facebook Connect, your Twitter, and your OpenID. Digg will then look through all that data, match up your interests with stories already in its system, and pop them into your personal Digg homepage."
"The Internet can be a fickle creature, but if there is one lesson that seems to consistently ring true it’s this: don’t alienate your core users," writes Robin Goad, research director for Hitwise U.K. "It’s a lesson that Digg.com is learning the hard way. Having been a paragon of social bookmarking with over 40 million unique visitors a month at its peak, there has been a huge exodus of traffic thanks to an unpopular redesign which irritated a legion of faithful power users."
"In his iPhone Resolution video, information design expert Edward Tufte, praised the information density and content resolution of the device. Known for evaluating Web interface designs by counting the quantity of links present, Tufte is a big proponent of clarifying information by adding detail not "computer administrative debris."
"Computer administrative debris reduces information resolution and steals content space away from the user. The iPhone brilliantly suppresses much admin debris. The idea is that the content is the interface, the information is the interface, not computer administrative debris."
"In particular, Tufte called out the iPhone's Photos application as an example of clarifying information by adding detail. "In this collection of photographs, many information elements are arranged on the same surface as the user scans 150 images arranged in a two dimensional small multiple format."
www.bit.ly/how2explain *** Put "hot triggers" in the path of motivated people ***
People can take action immediately. Behavioral Change Point of View: Observing life: Trigger. Motivator. This is what happened.
Longterm principles - valid 5 years ago. Valid 20 years from now. (Most people who "made it" don't retire because it's boring. They end up doing something else and working at least as hard because they don't want people to think their first success was a fluke.) Reframe the problem / Boil it down from the execs: What are our behavioral change targets?
Keep you from being whipped around. Longterm behavioral change:
- Epiphany - Design for epiphany is super hard
- Change in Context - Changing the context around your life. When your motivation is superhigh, put in the investment to change your context so it's super easy to do it when your motivation is lower.
- Baby Steps - It works! What's a behavior?
Persuasion is about changing behavior change. (BJ now sees attitude change secondary -- more impotent is what you do than what you think.)
Behavior is pattern of actions over time? Could also be one-time.
Habit is something you do without thinking about. Exercise: list 3 behaviors:
Drink milk before going to bed
Floss your teeth at night
Read the newspaper while eating breakfast
Demonstrate more affection to my wife Behavioral change in your own life:
Tell stories more concisely, in a more intriguing manner.
Barriers? Lazy? Social (Pack Animals)? Creatures of habit? Formula for op Ed. Formula for short story.
Give yourself time limit. Book on behavioral change. Don't shoot the dog. Default steps to behavioral change:
2) Ability: Make it easy
3) Motivation Fast track: find someone else who's done that, look at what's working, imitate it.
Don't work from theory! Imitate what works and we can find a model to explain it later. B=mat at the same time
(Behavior = Motivation + Ability + Trigger)
Activation Threshold: Trigger above the threshold and behavior matters.
Kairos = Timing matters. Technology can predict the right moment. *** In behavioral change, ability matters more than motivation. ***
Start with your easiest audience first, then expand out. Design for them first.
First appeal to most likely adopters: people who already have the motivation and the ability. Just need to be triggered. Eg. People who want to bike to work and have the ability.
Then to people who have the motivation but don't have the ability. Tell them the bike path.
Then to people who have the ability but not the motivation. But changing motivation is hard.
People with no motivation and ability: mission impossible? Urgent vs Important. Oftentimes, the important things you don't get triggered. Book: Getting Things Done. Rewards in Motivation:
Points: # connections in LinkedIn. Spark = Trigger with reward Example:
Awesome, great, we want to put video on the website. What we really want to do is get them to give us their email address so we can spam them. Right now their ability to do it is high, but the motivation is low. How do we increase that motivation? Now that they have both the motivation and the ability, we need to give them a call to action. Problem: Get them to go to and sign in our website
Are we triggering them?
Is it easy enough to do?
Are they motivated? Www.bit.ly/purplepath
New & free ebook from BJ's lab 6 Elements
*** Time. Money. Physical effort. Brain cycles. Social deviance. Non-routine. ***
Routine - can we piggyback on something they already do?
Each person has different resources available, and these vary by context.
Simplicity is function of most scarce resource.
In general: Simplify first, then worry about motivation later. Simplicity = the minimally satisfying solution at the lowest cost.
Simplicity lives outside the product. It's based on who I am and my context.
Eg. Gps device in car. Simplicity different for teenager vs woman in 70s Get people to print more:
Contest for printed photos
Encourage people to print things they'll keep
Make easy to make something special, worth having on paper: invitation cards Remove the demotivators: Reuse, recycle, make people feel less guilty. (like a cigarette company?)
Do not print this email. Print something worthwhile.
Contest to reuse for what you've printed already: second life for printed paper.
Deal with environmental aspect... We're environment neutral.
The new print. Persuasion techniques
Praise. Give rewards. Points. Positive feedback. Criticism. Dozens & dozens. Over 100! Books: Robert Taldini's "Influence" book gets you into the first 6.
"Don't Shoot the Dog," by Karen Prior. Training animals.
"Self Efficacy," by Robert Tome. Deep. No picture.
"Our Social World" Video story: Henry gets triggered in Amsterdam.
Simplify the user experience.
Put Hot Triggers in the path of motivated people. What is the existing path of your people?
What doesn't work is putting a trigger on a path where they're not already there.
What good is a trigger if people don't see it. Triggers in my natural path:
Email. Facebook feed. Twitter feed @your_handle. Browser homepage. Calendaring. Testing. Embedded in 3rd party "topical" websites. RSS feed, iGoogle. Search. Google maps. Google Calendar. While you're waiting for things to upload or download. The fridge door. Smell in front of BBQ place. You can't get people to pick up a new tech channel *and* pick up a new behavior at the same time. Must do one first, *then* the other. 3 types of triggers
1) high motivation, low ability: Facilitator: makes behavior easier. " Buy now with one click". Find friends by importing Gmail contacts. Can you take a moment to watch. Click here to watch.
2) high ability, low motivation: Spark. Motivates behavior. IPhone update fixes man bugs and security holes (hope/fear). Video is a great way to spark... Motivational purposes.
3) high ability and high motivation: Signal. Indicates behavior. Now's an appropriate time to do what you want to do. In the future, Cold Triggers are becoming useless.
Cold Trigger = trigger that you can't take action now.
Ad agency: traditional advertising and TV commercials are losing influence. Dinosaur approach to behavioral change. Today's tech dramas:
Who controls the Hot Triggers?
facebook. Twitter. Google. Bing.
Control the trigger => Control the behavior => control the platform => back again
Eg. Texting => Twitter
Email => Facebook You know you've got a platform when someone pays you to put hot triggers in the path of users. Eg. Google. Farmville with in-game incentives (7/11).
Platform = platform for hot triggers Future:
Focus on behaviors (results)
Dive deeply into user paths
Start with what you can measure Become experts in hot triggers Every successful Web 2.0 service follows this pattern: (target behaviors)
Discovery: learn about service. Visit site.
Superficial Involvement: Decide to try. Get started.
True Commitment: create value & content. Involve others. Stay active & loyal. Examples:
Facebook: whole feed are hot triggers.
Facebook = landscape for persuasion:
Get people to friend others: "People you may know" hot trigger! *** Facebook was the #1 persuasion platforms of all time. ***
Watch what they're doing. They're the one to watch. They don't get everything right, but they try a lot of things and do get a lot right. Best example *ever* of persuasion.
Facebook Places is a mistake UX-wise. Too much fear factor; most people aren't "Crispy" - very clear what the action they want is
"Soggy" Groupon example GetGlue.com example Imoveyou.com Example
I will _________ if my friend will ____________.
Motivation: it's your friend challenging you
Ability: UI is easy
Trigger: email Rxvitality.com/glowcaps.html
GlowCaps. Glows when you need to take a pill. Ringtone if lare. Calls you if you still miss it. Also sends report to your doctor or family member.
Boost adherence rates by 30%
Different behavior change issues btwn getting people to sign up and continuing use. BJ: Video is really good at persuading, conveying the user experience. 19 seconds. What works: Someone you know or a celebrity I admire. Anything else *doesn't* work. Woot.com Texting is the only mobile channel that's universal. BJ is big fan of texting. Text4Baby: Everyday they send you a text about the progress of your pregnancy. Behavior Grid - Systematic view of human behavior Move from Blue to Purple is easiest move to make. Move from familiar behavior to higher intensity. Exercise: the simplest concrete step that matters.
One of biggest hurdles with persuasion is getting the first small step. Ie. 1 day. Show some small success. People are much more amiable if it's a fixed term commitment (than the rest of your life)
What doesn't work is will power. Will power doesn't exist with permanent behavioral change. Habits: how to form new habits 1) Slim it down. Example: put on one drop of sunscreen a day. 5 minutes of walking
2) Sequence it. Find where it fits in your life and slot it in there. One behavior triggers what follows. Behavior training. What you don't know how to do is do it everyday.
3) Smile on it. If nothing else goes right today, you did this. Reward yourself. 4) Scale it up. Only later, I'm going to do the full behavior.
How to explain the Behavior Model to colleagues:
1. “Let me explain how behavior works . . . “
2. [Draw the simple graphic]
3. “There are two dimensions”
4. “One is motivation” [write it on the graphic]. “If people don’t have motivation, they won’t do the behavior.”
5. “Another dimension is ability” [write it on the graphic]. “If the behavior is too hard, people won’t do it -- or can’t do it, no matter how high the motivation” [give example, probably donate $1M dollars.]
6. “Motivation and ability are tradeoffs. If the behavior is easy, then motivation can be lower. And vice versa” [give example, if needed]
7. “But that’s not all . . . “
8. “The final element is a trigger. This is a call to action, something that says ‘do it now.’ “
9. All three element must be present at the same moment.
10. If any one is missing, the behavior will not occur.
Tip: Give simple, familiar examples -- exercise, diet, conserving energy
(something weird gets you sidetracked)
for more on the Fogg Behavior Model, see www.behaviormodel.org
BJ Fogg, August 2010, for UXweek
How to explain the Behavior Grid
1. “Not all behaviors are the same.”
2. [give example] “For example, getting people to buy a car is different from getting someone to quit smoking.
3. “Let me sketch it out . . .”
4. [draw grid with four cells]
5. “Buying a car is about getting people to DO something.” [give other examples]
6. “In contrast, quiting smoking is about STOPPING a behavior.” [gives examples]
7. “The methods for these differ. You use different strategies for stopping a behavior (AA for example) than you use for doing a behavior (test driving a car, for example)”
8. “If you confuse the methods, you are likely to fail.”
9 “Also note how buying a car is done and over with. In contrast, quitting smoking is something that continues for a lifetime. You keep quit (ideally)”
[you put checks in other parts of grid]
10. “There are 15 different types of behavior, each with its own psychology . . . but that’s not my main point. The main point is we need to think clearly about the type of behavior we want. Then we can design for it . . .”
For more info, see www.BehaviorGrid.org
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UX Week / Panel Discussion: Digital Magazines / Wyatt Mitchell (Wired) & Sara Orvall (Popular Science)
Underestimated: Get lost in the app. Where they are... Heavier on one side.
Swipe fatigue Breadth: Microsoft research to designer of hospital Internet. Jonathan Korman from Cooper, now at Cisco. Cut out, scrapbook, share vs. Digital rights management.
Cut out into bits & pieces -- we could never charge for that because people expect that (and it's a great viral spread medium)
Is it about the value of the packaged whole? Wyatt: Just brought me down. Often times shot down by digital rights. 2 biggest questions:
Ads. Pass-alongs. 6-7 times typical I. Paper copy. This is what our advertisers pay for.
Wyatt Mitchell, Design Director Tablet Opportunity to rethink the way people connect with magazine brands
Wanted to keep the digital version in the hands of the magazine creators (not handing off to another team of digital designers) Flexibility vs Fidelity
The better the design, the easier the reading experience
The deeper the engagement
The more connected the customer
The stronger the brand relationship
Popular Science App
Sara Orvall New devices = new media behavior
Magazines = high engagement media products Design Principle
Silent Mode: less distractions, less complexity, curled up on the couch Defined beginning & end. Sense of completion
Ads more part of the flow, Fluid experience: not page flipping, panning camera Vertical articles, next to each other horizontally Discovery problem: one among many... Trapped behind little icons
Increase number of engagements
Increase number of reading moments Average person keeps mag for 1 year
Magazines get passed along 6-7 times
Second life of magazine content: ripped out pages, passed along articles Future directions
Activating magazine, activating magazine content for second life.
Does everything really need the network? Alone is shared across cultural histories: Jesus, Buddhist, Mohammed Solitude is generative. We have become such experts in being always in touch....
Now we must relearn the art of solitude. If solitude is a valuable assets, how do we design for it. Om writer
Quiet car on Amtrak
Formal: rational, runs on rules, can script for
Informal: human, irrational, anxiety Best western. Four Seasons.
Look same on paper, but emotional experience is totally different. Sports. How can design for the informal? The human experience.
Designers like the physicality of touchpoints, but the don't communicate the value of the service. A lot happens in between the touchpoints. Services don't follow a consistent narrative. Intangible. Ever-changing. Montage: each shot has its own emotion, own meaning. But all these touch points together (and the space in between) has a greater meaning. Improv in design. Improv for designing services.
Google Equates "Design" With Endless Testing. They're Wrong
"Testing can only tell you so much -- and it often only reveals that people only like things that are similar to what they've had before. But brilliant design solutions convert people over time, because they're both subtle and ground breaking."