LukeW | Fast and Real

A good reminder for us...


Real refers to using realistic data and environments to design. Get your hands on as much actual data as you can. The more real data you consider while designing, the better you'll be able to define the right product experience.

Real data is not Lorem Ipsum. That just fills space and results in layouts based on "wishful thinking" instead of reality. Designing without real content/data is art at best. Decoration at worst.

Real data also gets you to a scalable designs.

The other part of real is environment: realistic context. Get into the actual code your product will run in as fast as possible. Look at your designs on the actual device you are targeting. Get out to where your product will actually be used.

Sent from iPhone

Posted via email from Pete's posterous

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