UX Week / Wired's Digital Rebirth / Wyatt Mitchell

Wired's Digital Rebirth
Wyatt Mitchell, Design Director


Opportunity to rethink the way people connect with magazine brands
Wanted to keep the digital version in the hands of the magazine creators (not handing off to another team of digital designers)

Flexibility vs Fidelity
The better the design, the easier the reading experience
The deeper the engagement
The more connected the customer
The stronger the brand relationship

Posted via email from Pete's posterous

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