Digg Redesigns, Loses More Than a Quarter of Audience | Fast Company

"The Internet can be a fickle creature, but if there is one lesson that seems to consistently ring true it’s this: don’t alienate your core users," writes Robin Goad, research director for Hitwise U.K. "It’s a lesson that Digg.com is learning the hard way. Having been a paragon of social bookmarking with over 40 million unique visitors a month at its peak, there has been a huge exodus of traffic thanks to an unpopular redesign which irritated a legion of faithful power users."

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