UX Week / Mag+ Concept: Platform for Digital Magazine / Sara Orvall

Mag+ Concept: Platform for Digital Magazine
Popular Science App
Sara Orvall

New devices = new media behavior
Magazines = high engagement media products

Design Principle
Silent Mode: less distractions, less complexity, curled up on the couch Defined beginning & end. Sense of completion
Designed pages
Ads more part of the flow, Fluid experience: not page flipping, panning camera

Vertical articles, next to each other horizontally

Discovery problem: one among many... Trapped behind little icons
Increase number of engagements
Increase number of reading moments

Average person keeps mag for 1 year
Magazines get passed along 6-7 times
Second life of magazine content: ripped out pages, passed along articles

Future directions
Activating magazine, activating magazine content for second life.

Posted via email from Pete's posterous

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