Stupid Corporate Moves - Businessweek


Mistakes are one thing, but when you simply could have known better, let’s call it what it is—stupid. Many business problems today are not the result of software bugs or other factors outside our control. They are self-inflicted, the result of “mind-bugs” in the critical internal processes that occur in the space between our ears. The pervasiveness of mind-bugs in corporate decisions is the product of human nature—hard-wired and highly resistant to feedback. Mind-bugs can affect fact gathering, analysis, insights, judgments, and decisions—and, as you’ll see from the examples below, they increase risk accordingly. By the way, this is the short list. It doesn’t include now classic missteps such as Neflix reversing its decision to separate its DVD rental and streaming business; the subprime mortgage crisis; and the BP Gulf of Mexico oil spill, to cite just a few.

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