Cook remarked that Apple’s revenue from greater Asia, India, Africa and other emerging market territories had expanded from $1.4 billion to $22 billion.
Shope asked Cook what prompted explosive growth in the iPad.
“This 55-million is something no one would have guessed,” said Cook, referring to the total shipment volume to date in just under two years.
It took 22 years to sell 55 million Macs, it took us three years to sell that many iPhones. The product is absolutely incredible, and the pace of innovation on the product has been incredible. And the ecosystem. There are 170,000 apps optimized for iPad. But the reason that it’s so large in my view is that the iPad has stood on the shoulders of everything that came before it. The App Store was already in play. People were trained on the iPhone, so they were already familiar with multi-touch. It’s amazing how the product has captured so many people … You’re using one! My mother is using one. I go to the gym and my trainer is using one. It’s the fastest adoption across a wide range that I’ve ever seen before. It quickly became 80% to 90% of my work was done on the iPad. Many of us thought at Apple that the tablet market would become larger than the PC market, and it was just a matter of time before that occurred. I see the incredible rate and pace of innovation among developers. If you invited everyone today to come to this room to discuss the coolest PC apps today, you might not have anyone in the meeting! This is where the innovation is. I love the Mac, and the Mac can still grow, but I strongly believe that the tablet market will surpass the unit sales of the PC market, and it’s just a matter of the rate and speed with which that happens. It’s too much of a change for it not to.