Mainelli expects iPad shipments into commercial markets, which includes education and health care, to rise to 52.6 million in 2013 from 38.3 million this year. The device was a common sight at last week’s World Economic Forum in Davos,Switzerland. Apple’s iPhone also has pushed into the business world, often supplanting Research In Motion Ltd. (RIMM)’s BlackBerry. The company shipped 37 million of the phones last quarter, making it the market leader in smartphones.
Fidelity Investments has developed iPad applications that let clients check mutual funds and retirement accounts without having to boot up a PC, said Richard Blunck, executive vice president of digital distribution at the firm. At pharmaceutical companies, salespeople use iPads to show product information to doctors on a moment’s notice. During Apple’s quarterly conference call last week, Chief Financial Officer Peter Oppenheimer cited Royal Dutch Shell Plc, Credit Suisse Group AG and Nike Inc. (NKE) as companies that have issued iPads to employees.
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