Why Apple Won’t Turn You Into ... (cultofmac.com)


The reason you love your iPad isn’t because the iPad is “good” in some abstract way, but because it’s “right” for human nature. We love the interface because we love touching things, and having those things react the way physical objects might react to touch. The iOS user interface is based on a profound understanding of the human mind.

Our Paleolithic brains have no trouble “believing” that icons and screens and pictures and “albums” are really there. Looking at objects, touching them and having them respond to our touch makes us feel good.

Apple understands this deeply, which is why it has become the world’s most valuable company. Apple bases everything on human nature, and discounts technology for its own sake.

Google, not so much.

Google is founded on and obsessed by engineering and the power of algorithms to the same degreeas Apple is with design.

Posted via email from Pete's posterous

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