If you take a close look at Facebook’s S-1 registration statement, you’ll notice something striking: Designers are called out as key to the company’s long-term strategic success.
See Facebook’s biggest design hires, in the slide show above.
Tech company filings often call out certain job functions--like engineering--and the organization’s ability to fill those positions as crucial to its success. But designers? That’s almost unheard of. And yet, there they are. In the section titled “Factors Affecting Our Performance,” Facebook’s filing reads: “We have also made and intend to make acquisitions with the primary objective of adding software engineers,product designers, and other personnel with certain technology expertise.” And in the section titled “Competition,” it says, “We compete to attract and retain highly talented individuals, especially software engineers, designers, and product managers.” (Emphasis added in both cases.)
I'm a multi-disciplinary designer-strategist at HP. My passion is whole product design: the seamless integration of HW+SW+Web to deliver compelling experiences to users. I'm currently swimming upstream to bring Web 2.0-style community participation to HP's consumer printing business.