Gartner analysts predict that enterprise sales of media tablets will account for about 35 percent of total tablet sales in 2015. However, these sales will not be defined as enterprise purchases, since many enterprises follow a buy-your-own-device program. Many tablets will be owned by consumers who use them at work.
This phenomena poses a threat to vendors, which is similar to the threat Research in Motion(NASDAQ:RIMM) faced in the smartphone market. Vendors will have to focus on the IT enterprise and on consumer support to launch devices successfully. Tablets will have to be created for consumers first and then rely on an ecosystem of apps and services to make them more manageable in a business environment.
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