https://www.sherwin-williams.com/visualizer/
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9 Principles For Great Branding By Design | Fast Company
- Branding and design are, to a large extent, inseparable. "A brand is not your logo or ID system," says Brunner. "It's a gut feeling people have about you. When two or more people have the same feeling, you have a brand. You get that feeling via smart design, which creates the experiences people have with the brand. Everything you do creates the brand experience, ergo design IS your brand."
- If design is the brand, stop thinking of branding and design as distinct disciplines. "It's all about integrating design and brand," says Doucet. "We need to cease thinking of them as different disciplines. The essence of the Apple brand comes through its design. Take the logo off a BMW and you still know it's a BMW."
- Don't overdesign. "With the increasing emphasis on design in the world today, it's important to avoid the 'over-designed syndrome,'" says Hill. "A simple, well-thought-through, authentic design is often the best. Everything doesn't need to be redesigned; sometimes what we have in hand is better than what we seek. It's not all about being different; it's about being better. ."
Gartner: BYOD tablets in enterprise
Excerpt:
Gartner analysts predict that enterprise sales of media tablets will account for about 35 percent of total tablet sales in 2015. However, these sales will not be defined as enterprise purchases, since many enterprises follow a buy-your-own-device program. Many tablets will be owned by consumers who use them at work.
This phenomena poses a threat to vendors, which is similar to the threat Research in Motion(NASDAQ:RIMM) faced in the smartphone market. Vendors will have to focus on the IT enterprise and on consumer support to launch devices successfully. Tablets will have to be created for consumers first and then rely on an ecosystem of apps and services to make them more manageable in a business environment.
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Why Apple Won’t Turn You Into ... (cultofmac.com)
Excerpt:
The reason you love your iPad isn’t because the iPad is “good” in some abstract way, but because it’s “right” for human nature. We love the interface because we love touching things, and having those things react the way physical objects might react to touch. The iOS user interface is based on a profound understanding of the human mind.
Our Paleolithic brains have no trouble “believing” that icons and screens and pictures and “albums” are really there. Looking at objects, touching them and having them respond to our touch makes us feel good.
Apple understands this deeply, which is why it has become the world’s most valuable company. Apple bases everything on human nature, and discounts technology for its own sake.
Google, not so much.
Google is founded on and obsessed by engineering and the power of algorithms to the same degreeas Apple is with design.
Classic 4 in. 1-handle Bath Faucet in Stainless Steel
Your friend has shared a link to a Home Depot product they think you would be interested in seeing. $72 Classic 4 in. 1-handle Bath Faucet in Stainless Steel http://bit.ly/HpGG3G
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How to Negotiate Your Next Salary - Amy Gallo - Best Practices - Harvard Business Review
Excerpt:
Focus on "we"
Throughout the discussions, be aware of how you are coming off to the hiring manager or recruiter. Ertel says you don't want to appear like you're giving a list of demands. Instead, show that you're trying to come up with solutions that meet your needs and those of the employer. Use positive language. Demonstrate that you are open to other proposals aside from your own. It's a tricky balance; you want to push just enough. "You don't want to negotiate so hard that people are sick of you before your first day," says McGinn. The key is to know what you care most about — whether it be money or other aspects of the job offer — and stick to those points.
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Phil Libin of Evernote, on Its Unusual Corporate Culture
Phil Libin of Evernote, on Its Unusual Corporate Culture
http://www.nytimes.com/2012/04/08/business/phil-libin-of-evernote-on-its-unusual-corporate-culture.html
The Catastrophic Potential of Google’s New Glasses
Excerpt:
As soon as Google released this ridiculous and somewhat futuristic video of their new “Project Glass”, the company had to have known that the parodies would come pouring it. And they did, right away! Beer game: Why can't Apple build iPads in the US?
Excerpt:
When President Obama asked Steve Jobs what it would take to make iPhones in the United States, the late Apple co-founder supposedly quipped: “Those jobs aren’t coming back.”
When I read this, it reminded me of something my dad presented to us as kids a long time ago- The Beer Game.
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Don’t believe the rumors: User Experience Design is alive and well
Excerpt:
Once we understand the basic concepts of User Experience Design, the journey can start. True User Experience is more than the sum of these parts. It’s a “seamless merging of the services of multiple disciplines, including engineering, marketing, graphical and industrial design, and interface design” (from the NN Group definition) to provide efficient and enjoyable experiences to users. This takes time, continuous practice, and an understanding that we’ll never know everything there is to know about Design. But keeping these basic elements in mind ensures that we never think of Design as just eye-candy, or something we tack on to the end of a development process. Without these building blocks, the house collapses.
How Facebook Finds The Best Design Talent, And Keeps Them Happy
Excerpt:
If you take a close look at Facebook’s S-1 registration statement, you’ll notice something striking: Designers are called out as key to the company’s long-term strategic success.
EDITOR’S NOTE
See Facebook’s biggest design hires, in the slide show above.
Tech company filings often call out certain job functions--like engineering--and the organization’s ability to fill those positions as crucial to its success. But designers? That’s almost unheard of. And yet, there they are. In the section titled “Factors Affecting Our Performance,” Facebook’s filing reads: “We have also made and intend to make acquisitions with the primary objective of adding software engineers,product designers, and other personnel with certain technology expertise.” And in the section titled “Competition,” it says, “We compete to attract and retain highly talented individuals, especially software engineers, designers, and product managers.” (Emphasis added in both cases.)
Forget Google Instant: In the Future, Search Engines Will Read Your Habits
Forget Google Instant: In the Future, Search Engines Will Read Your Habits
http://mashable.com/2012/03/31/wolfram-alpha-future-search/---
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http://mashable.com/2012/03/31/wolfram-alpha-future-search/---
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Apple's iPhone Has Staged A Monster Comeback, Android Is Now Dead In The Water
Apple's iPhone Has Staged A Monster Comeback, Android Is Now Dead In The Water
http://www.businessinsider.com/apples-iphone-market-share-versus-android-2012-3---
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http://www.businessinsider.com/apples-iphone-market-share-versus-android-2012-3---
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The shocking toll of hardware and software fragmentation on Android development
The shocking toll of hardware and software fragmentation on Android development
http://thenextweb.com/mobile/2012/03/30/the-shocking-toll-of-hardware-and-software-fragmentation-on-android-development/?awesm=tnw.to_1DrfD---
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http://thenextweb.com/mobile/2012/03/30/the-shocking-toll-of-hardware-and-software-fragmentation-on-android-development/?awesm=tnw.to_1DrfD---
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