Mining data for competitive edges -


"Big data" is the big new buzz phrase in technology, and Teradata is the Big Daddy of the field.

Big data refers to vast amounts of diverse, unstructured data that are difficult for traditional analytical systems to handle. Social media networks such as Google (ticker: GOOG) and Facebook, for instance, collect massive amounts of data—text, photographs, charts—that come steadily from all directions. Companies from a range of industries are digging through information mountains like these in search of patterns and competitive edges. Pursuits like genomics, astronomy, military surveillance and radio-frequency identification technology are also contributing to the explosive growth of the field.

The challenge in this kind of analysis is to dig deeply, quickly and widely. The industry calls it the Three Vs: volume, velocity and variety. And Teradata's systems master the challenge.

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