Were you surprised by Apple’s announcement of the new Cards app for iPhone? You shouldn’t be — it’s a multi-billion dollar industry that has so far weathered the recession better than most.
According to the U.S. Greeting Card Association, Americans send 7 billion greeting cards every year, with the average household buying 30 cards. Retail sales of greeting cards within the States are estimated to be in excess of $7.5 billion.
The figures are no less impressive when you leave U.S. shores. The UK’s Greeting Card Association reports £1.386 billion was spent on “single” (as opposed to multipack) cards alone in the last year. The UK card industry has also seen annual growth — a value increase of 3% and a volume increase of 2.7% — in the face of tough retail conditions.
I'm a multi-disciplinary designer-strategist at HP. My passion is whole product design: the seamless integration of HW+SW+Web to deliver compelling experiences to users. I'm currently swimming upstream to bring Web 2.0-style community participation to HP's consumer printing business.