My main takeaways from Jared Spool's talk on Amazon.com:
- Ratio of reviewers to purchasers = 1 in 1300.
- Ie. To generate 20 reviews, you need 26,000 purchasers.
- 1 in 1300. Sounds similar to @Hertling's 0.1% number for contributers to consumers on Wikipedia. Or was that 0.01%?
Nobody likes flip-the-switch website redesigns! Amazon changes things incrementally. It takes 12 weeks to fully deploy a change. Lots of little tweaks and experiments with A/B testing on a small sample size on the live site first..
He presented in Portland last week, but here’s an earlier rev of the same presentation, complete with audio.