Google’s SideWiki Shifts Power To Consumers –Away From Corporate Websites « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

Control Over the Corporate Website Is Shifting To The Customers:

• Customers trust each other more than you –now they can assert their voices “on” your webpage.Every webpage on your corporate website, intranet, and extranet are now social. Anyone who accesses these features can now rely on their friends or those who contribute to get additional information. Competitors can link to their competing product, consumers can rate or discuss the positive and negative experiences with your company or product.

http://www.web-strategist.com/blog/2009/09/24/googles-sidewiki-shifts-power-to-consumers-away-from-corporate-web-teams/

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