Personalize it. Don't send a generic email all about yourself. Focus on what you and the recipient have in common. Mention the group you found her through on LinkedIn or something specific you know and admire about her company.Demonstrate value. What do you have to offer the recipient? Be upfront about what you can give her and why she should respond.Include a call to action. Tell her what it is you want her to do: email you back, reach out to set up a call, or forward your email to someone else.Keep it clear. As with all email, make it clear, articulate, typo-free, and to the point. Posted via email from Pete's posterous
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