Blogging is tricky. It is part information, part personality. Part entertainment, part education. There are so many directions to take a blog, many of which are not that entertaining or informative. One key stumbling block is we all like talking about ourselves, a lot, and as Chris Brogan points out, we might be addicted to giving our own opinions.
What do I like to see in a corporate blog?
- self deprecation
- humor
- photos (please add some life to your posts)
- video
- interaction
- update more often (I assume you guys come to work every day?)
- talk about me not you (AKA solve my problems)
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