One size fits all... or not

One Size Never Fits All


It’s nice to get caught up in the fantasy of building an application that can be deployed on any type of device and work the same way across the board. Sun Microsystems called this “write once, run anywhere,” and it was the defacto slogan for Java. However, as anyone who has ever actually written for Java knows, the differences in Java virtual machines (JVM) means that that in practice, it can often take more time to try to debug a solution and get it working on another platform than it would to just write it natively for that platform.

Web applications are actually the closest example of “write once, run anywhere” actually working. Even then, browsers still need to be optimized for specific platforms in order to run applications built using web languages. This is one reason why native application building for smartphones has become so popular: native applications usually offer a better experience than simply using the web.

It’s fine to aspire for solutions that will work well across a variety of platforms, but users need to continue to be aware of the technological realities that prevent that from happening. If nothing else, the Apple-Adobe debate highlights that computer software — web based or otherwise — is not one size fits all.

http://mashable.com/2010/04/29/apple-flash-html5/#

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Above the fold


Liz Philips (@iizLiz)
Web users spend 80% of time above the fold says @Nielsenwire /@Econsultancy http://ki.am/b2Q28a (via @iamkhayyam)

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Good UX Framework for Mobile

Liz Philips (@iizLiz)
3/21/10 10:54 PM
Yup -> “When tech delivers basic needs, user experience dominates.” (in mobile world...) http://bit.ly/axwZig (via @glfceo @rwang0)

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@petehwang, 3/18/10 12:59 AM

Pete Hwang (@petehwang)
From @hertling: sez Owyang: "Customer support is PR. Customer’s don’t care what department you’re in, they just want their problem solved."

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Google is...

Liz Philips (@iizLiz)
Businesses: Don't obsess over your home page. Google.com IS your home page - worry about that. -@monstro at #SBS2010

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Free UI and Web Design Wireframing Kits

"Mad Libs" Style Form Increases Conversion 25-40%

Love it! http://www.lukew.com/ff/entry.asp?1007

by Luke Wroblewski

A while ago, I came across a unique registration form built by Jeremy Keith for his audio sharing site, Huffduffer. Though it asked people the same questions found in typical sign-up forms, the Huffduffer registration form did so in a narrative format. It presented input fields to people as blanks within sentences (Mad Libs-style, if you will).

huff duffer sign-up form

Jeremy built the form to work as you'd expect. You can tab between the "blanks" just the way you tab between standard Web form input fields. You can click on any "blank" to start entering text. The password "blank" masks any characters you enter just like a standard password input, and the whole form manages errors if you answer any questions incorrectly. In other words, it works like a standard Web form but it looks quite different. The presentation is inviting and fun, which is quite unlike a standard Web form.

After seeing the Huffduffer form in action, I was curious how it would perform against a traditional form. Would people be more inclined to complete it because of the narrative format? Or would the unfamiliar presentation format confuse people? Thanks to Ron Kurti and the team at Vast.com, I now have some early answers.

Ron and his team ran some A/B testing online that compared a traditional Web form layout with a narrative "Mad Libs" format. In Vast.com's testing, Mad Libs style forms increased conversion across the board by 25-40%. You can see a before and after view of the Contact Dealer forms where they ran these tests below.

Vast contact dealer form

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