The customer isn't a human being
Mindbending stuff: "Innovation isn’t about creating novel products or services. An innovation is a stimulus that causes a novel and stable pattern of human behavior to emerge.” Exhibit 1: Search vs Googling http://bit.ly/4rzsOk Sent from iPhone
Disclosure on Paid Tweets
Liz Philips (@iizLiz):11/24/09 7:20 PM
Disclosure & relevancy important! RT @unmarketing: RT @problogger My Opinion on Ads on Twitter [or Sponsored Tweets] http://bit.ly/4ZCh9z
10 Great Corporate Blogs
Blogging is tricky. It is part information, part personality. Part entertainment, part education. There are so many directions to take a blog, many of which are not that entertaining or informative. One key stumbling block is we all like talking about ourselves, a lot, and as Chris Brogan points out, we might be addicted to giving our own opinions.
What do I like to see in a corporate blog?
- self deprecation
- humor
- photos (please add some life to your posts)
- video
- interaction
- update more often (I assume you guys come to work every day?)
- talk about me not you (AKA solve my problems)
Google’s SideWiki Shifts Power To Consumers –Away From Corporate Websites « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
Control Over the Corporate Website Is Shifting To The Customers:
- Customers trust each other more than you –now they can assert their voices “on” your webpage.Every webpage on your corporate website, intranet, and extranet are now social. Anyone who accesses these features can now rely on their friends or those who contribute to get additional information. Competitors can link to their competing product, consumers can rate or discuss the positive and negative experiences with your company or product.
Sent from iPhone
This is the air I breath
Embedded everywhere, without a thought. Every app is a banner ad linking back to the mother ship. Sent from iPhone
The Future of the Social Web: In Five Eras « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
Shatter your Corporate Website: In the most radical future, content will come to consumers –rather than them chasing it– prepare to fragment your corporate website and let it distribute to the social web. Let the most important information go and spread to communities where they exist; fish where the fish are.
Sent from iPhone
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