For Google, to Play Is to Fight the Commoditization of Android


The most profound thing I've heard lately was from a guy standing behind the counter of an empty RadioShack on St. Patrick's Day in Boston. Smartphones are like the cereal aisle in the grocery store, he said. There are a thousand options but really, there are only a couple varieties. Applied to Google's relationship with Android, what we see is an ecosystem that has become increasingly commoditized. The Android brand has been diluted and while its core features come from Google, the search giant is not the first company that people think of when the platform is mentioned.

Sent from my iPad

Posted via email from Pete's posterous

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