Millions of Reasons for Apple to Worry (AAPL, AMZN)


A million Kindles cleared in each of the past three holiday shopping weeks -- even if it's lumping the $79 Kindle, $99 Kindle Touch, $149 Kindle Touch 3G, and $199 Kindle Fire in one pot -- is impressive.

Amazon also has some encouraging milestones to discuss specifically about the Kindle Fire that was introduced last month.

"Kindle Fire is the most successful product we've ever launched," Amazon exec Dave Limp is quoted as saying in today's press release. "It's the best-selling product across all of Amazon for 11 straight weeks, we've already sold millions of units, and we're building millions more to meet the high demand."

Limp also goes on to say that Kindle Fire sales have been accelerating in each of the past three weeks.

Nice! Having already sold "millions" means that Amazon has shipped out at least 2 million Kindle Fire devices.

Let's frame this a different way. Market tracker NPD Group stunned tech watchers when its channel checks revealed that there were just 1.2 million tablets -- outside of Apple's (Nasdaq: AAPL  ) iPad -- sold in this country through the first 10 months of the year. In other words, Amazon has already outsold every other non-Apple tablet maker combined. 

Sent from Mobile

Posted via email from Pete's posterous

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