Check out this link: http://dilbert.com/blog/entry/high_ground_maneuver/
I have long had a name for Jobs' clever move. I call it the "High Ground Maneuver." I first noticed an executive using it years ago, and I've since used it a number of times when the situation called for it. The move involves taking an argument up to a level where you can say something that is absolutely true while changing the context at the same time. Once the move has been executed, the other participants will fear appearing small-minded if they drag the argument back to the detail level. It's an instant game changer.For example, if a military drone accidentally kills civilians, and there is a public outcry, it would be a mistake for the military to spend too much time talking about what went wrong with that particular mission. The High Ground Maneuver would go something like this: "War is messy. No one wants civilians to die. We will study this situation to see how we can better avoid it in the future."Notice that the response is succinct, indisputably true, and that the context has been taken to a higher level, about war in general. That's what Jobs did. It's a powerful technique, and you can use it at home.