5 Guiding Principles of Innovation

The reason I look up to Steve Jobs so much is because he is probably the most innovative individual of our lifetime.  You can disagree, but I’d challenge you to name someone who has changed/created more industries than Jobs has.  If you read quotes from Steve Jobs, or watch interviews it is pretty easy to see the guiding principles of innovation at Apple.

  1. Create an Experience, not a Product.
  2. Say No. A Lot.
  3. If you make a mistake, admit it quickly, and move on.
  4. Innovation isn’t about money, it’s about people and culture.
  5. Execute
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