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How deleting ONE input field in a form resulted in $12M in profit/year for Expedia:

More Luke:
http://twitter.com/lukew/statuses/29472556040#

http://www.silicon.com/management/sales-and-marketing/2010/11/01/expedia-on-how-one-extra-data-field-can-cost-12m-39746554/

Posted via email from Pete's posterous

by Pete H at 12/15/2010

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Peter G. Hwang | Senior Experience Designer | Hewlett-Packard Company