Don't Look Now, but Your Social Relationships Have Changed--Again | Fast Company
4) Customer relations management is giving way to vendor relations management. As the customer, YOU choose when and how you want to hear from a vendor. You can fast forward through TV ads, skip online ads, and block phone calls. You can choose the brands you friend or follow. The onus is on the brand to be available online when you are in the market for information. You can shop anywhere, any time, on your terms.