From car-sharing to online dress rentals, solutions thatprovide services without requiring ownership offer a means to reduce consumption and environmental impact. There's now growing interest in a somewhat different type ofproduct-service-system: rather than consumers renting services from businesses, several websites are facilitating rentals (or free loans) of products between individuals. Items that someone owns but rarely uses, like tools or obscure kitchen equipment, can be listed online for friends or neighbors to borrow or rent instead of buying elsewhere.
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