I have long had a name for Jobs' clever move. I call it the "High Ground Maneuver." I first noticed an executive using it years ago, and I've since used it a number of times when the situation called for it. The move involves taking an argument up to a level where you can say something that is absolutely true while changing the context at the same time. Once the move has been executed, the other participants will fear appearing small-minded if they drag the argument back to the detail level. It's an instant game changer.For example, if a military drone accidentally kills civilians, and there is a public outcry, it would be a mistake for the military to spend too much time talking about what went wrong with that particular mission. The High Ground Maneuver would go something like this: "War is messy. No one wants civilians to die. We will study this situation to see how we can better avoid it in the future."Notice that the response is succinct, indisputably true, and that the context has been taken to a higher level, about war in general. That's what Jobs did. It's a powerful technique, and you can use it at home.
Scott Adams Blog: High Ground Maneuver 07/19/2010
I have long had a name for Jobs' clever move. I call it the "High Ground Maneuver." I first noticed an executive using it years ago, and I've since used it a number of times when the situation called for it. The move involves taking an argument up to a level where you can say something that is absolutely true while changing the context at the same time. Once the move has been executed, the other participants will fear appearing small-minded if they drag the argument back to the detail level. It's an instant game changer.For example, if a military drone accidentally kills civilians, and there is a public outcry, it would be a mistake for the military to spend too much time talking about what went wrong with that particular mission. The High Ground Maneuver would go something like this: "War is messy. No one wants civilians to die. We will study this situation to see how we can better avoid it in the future."Notice that the response is succinct, indisputably true, and that the context has been taken to a higher level, about war in general. That's what Jobs did. It's a powerful technique, and you can use it at home.
Shelf life of apps (aka. HOW TO: Develop iPhone Apps With Staying Power)
An app’s shelf life lasts exactly as long as it can hold users’ attention. iPhone owners chew through apps, gulping down their content, then tossing them out and moving on. Studies show that the average user never launches an app more than 20 times before abandoning it. Less than 15% of downloaded apps get so much as a glance over the course of a week, and two months after purchase, only one-third of downloaded apps ever get used again.
This may not matter to you if your goal is to build one-off novelty apps; in that case, you might even expect people to launch your app only a few times. Laugh delivered, mission accomplished. If you’re trying to grow a following for your app, however, this is uncomfortable news. According toone survey, nearly half of all apps are downloaded based on a friend’s recommendation. Loyal users spread the word, but few apps ever manage to create a huge fan base. If you’re trying to create a long-term relationship with your audience, your app has to keep giving.
Mobile First at YouTube?
Product Owners, rise up!
Sent from iPhone
Tabs, tabs, and more tabs
Google Merges Street View with User Photos
Google is now allowing you to overlay photos from other users into Street View, giving you a new way to experience places near and far.
With this new feature, you can view any available user-contributed photographs within the panorama of a Street View location. User photos first came to Street View more than a year ago, but this is the first time we’re seeing image and object recognition used to place this trove of content placed in a real-world context.
Google Pac-Man Logo Leads to Agonizing Customer Support Call [AUDIO] (via Mashable)
Google probably thought it was doing the world a favor when it released its Pac-Man logo that doubled as a playable version of the game. But alas, web users are not as sophisticated as Google anticipated.
"Mobile First" by Luke Wroblewski
http://www.lukew.com/ff/entry.asp?933
"Social Media ROI: Socialnomics" (YouTube video)
http://www.youtube.com/watch?v=ypmfs3z8esI" title="http://www.youtube.com/watch?v=ypmfs3z8esI">
