Design Mediates Life

Perfecting User Experience Design with A/B Testing

http://www.leemunroe.com/ab-testing/?utm_source=feedburner&utm_medium=email

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Cold call emails: how to get your email read

Personalize it. Don't send a generic email all about yourself. Focus on what you and the recipient have in common. Mention the group you found her through on LinkedIn or something specific you know and admire about her company.

Demonstrate value. What do you have to offer the recipient? Be upfront about what you can give her and why she should respond.

Include a call to action. Tell her what it is you want her to do: email you back, reach out to set up a call, or forward your email to someone else.

Keep it clear. As with all email, make it clear, articulate, typo-free, and to the point.

http://web.hbr.org/email/archive/iphone/managementtip/tip.php?date=112509

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The customer isn't a human being

Mindbending stuff:

"Innovation isn’t about creating novel products or services. An innovation is a stimulus that causes a novel and stable pattern of human behavior to emerge.”

Exhibit 1: Search vs Googling

http://bit.ly/4rzsOk

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Disclosure on Paid Tweets

Liz Philips (@iizLiz):
11/24/09 7:20 PM
Disclosure & relevancy important! RT @unmarketing: RT @problogger My Opinion on Ads on Twitter [or Sponsored Tweets] http://bit.ly/4ZCh9z

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10 Great Corporate Blogs

Blogging is tricky. It is part information, part personality. Part entertainment, part education. There are so many directions to take a blog, many of which are not that entertaining or informative. One key stumbling block is we all like talking about ourselves, a lot, and as Chris Brogan points out, we might be addicted to giving our own opinions.

What do I like to see in a corporate blog?

self deprecation
humor
photos (please add some life to your posts)
video
interaction
update more often (I assume you guys come to work every day?)
talk about me not you (AKA solve my problems)

http://jasonkeath.com/best-corporate-blogs/

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Google’s SideWiki Shifts Power To Consumers –Away From Corporate Websites « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

Control Over the Corporate Website Is Shifting To The Customers:

Customers trust each other more than you –now they can assert their voices “on” your webpage.Every webpage on your corporate website, intranet, and extranet are now social. Anyone who accesses these features can now rely on their friends or those who contribute to get additional information. Competitors can link to their competing product, consumers can rate or discuss the positive and negative experiences with your company or product.

http://www.web-strategist.com/blog/2009/09/24/googles-sidewiki-shifts-power-to-consumers-away-from-corporate-web-teams/

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UserVoice - Customer Feedback 2.0 - Harness the ideas of your customers. Build great products. Turn customers into champions.

https://uservoice.com/

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This is the air I breath

Embedded everywhere, without a thought. Every app is a banner ad linking back to the mother ship.

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The Future of the Social Web: In Five Eras « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

Shatter your Corporate Website: In the most radical future, content will come to consumers –rather than them chasing it– prepare to fragment your corporate website and let it distribute to the social web. Let the most important information go and spread to communities where they exist; fish where the fish are.

http://www.web-strategist.com/blog/2009/04/27/future-of-the-social-web/

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